Highly skilled in audience engagement strategy, digital content management, and multimedia reporting. Demonstrated competence in editing, copywriting, and branded content.
Time Out
Global Engagement Strategist
March 2019 – Present | New York, New York
Oversee off-platform strategy in North American cities (NYC, BOS, MIA, CHI, LA and MTL).
Lead creative direction for branded social content in North America.
Directly manage social media operations for Time Out New York.
Play an integral role in social promotion and strategy of five Time Out Markets (editor-curated food and cultural experiences meant to connect our audience with our content IRL).
Manage the company’s first external sharing partnerships program.
Report and consult on engagement metrics for all social content to editors around the globe.
NowThis News
Associate Producer
December 2017 – December 2018 | New York, New York
One of the first producers to create content for the NowThis Food brand.
Produced more than 420 food and culture videos, achieving more than 298,000,000 views.
Helped grow the NowThis Food Facebook page audience by more than 1,900%.
KSHB | The EW Scripps Company
Digital Coordinator
February 2017 – November 2017 | Kansas City, Missouri
Managed and built digital content for multiple news and lifestyle brands.
Spearheaded two new social media campaigns that reached more than 500,000 people.
Executed marketing and branded content strategies for the Facebook audience.
Directed TV talent and producers on how to have an engaging social media presence.
KSHB | The EW Scripps Company
Digital Content Producer
June 2016 – February 2017 | Kansas City, Missouri
Produced and edited breaking news and day-to-day news content for web and social media.
Helped pioneer a new sponsored digital series called Taste & See KC.
Collaborated with reporters to create multimedia pieces for the web, app, and social media.
BBC Worldwide
Consultant
January 2016 – May 2016 | Columbia, Missouri
Advised the VP for consumer digital on regional website strategy enhancements.
Analyzed data to transform website design and create A/B tests that strengthened engagement.
Thomson Reuters
TV Department Intern
August 2015 – December 2015 | Brussels, Belgium
Conducted interviews, pitched story ideas, edited video, wrote scripts, and shot lists focused on EU politics and politicians.
Wheels, Inc.
Summer Marketing Intern
May 2013 – June 2016 | Des Plaines, IL
Edited copy for new online product to ensure positive user experience.
Researched new marketing strategies and analyzed company website and ad traffic.
Produced print and multimedia content for client facing and internal presentations.
Education
University of Missouri
Bachelor of Journalism (Convergence-Emerging Media)
Minor in Political Science
Multicultural Certificate
Cum Laude
Harper College
Certification in Responsive Website Design
Activities & Honors
"DEADTECTIVES" (Kansas City 48 Hour Film Project), Associate Producer, Awarded Best Film of 2017
VOX Magazine, Associate Digital Editor (2016)
Columbia Missourian, Community Outreach Team (2015)
Global Journalist, Assistant Producer (2015)
KOMU News Target 8 Investigative Team, Member (2015)
Sigma Sigma Sigma Sorority, Alumnae Relations Chair (2013), President (2014), Founders Day Chair (2015)
Walking School Bus, Columbia, Mo., Volunteer (2012-2013)